True color stands for maximum intensity and very clear & sharp tone directions. It means up to 100% perfect white hair coverage – even on thick & resistant hair. Stunning performance and 100% reliability characterize true color – even under challenging conditions.
IGORA ROYAL stands for stunning performance and 100% reliability – even under challenging conditions. It covers up to 100% white hair, delivers ultimate color retention and represents intense color vibrancy. IGORA ROYAL equalises the color evenly – even on porous hair. Clearest lifting shades and advanced care maximize contrast and shine. With its absolute true to swatch results you will have 100% reliability for your daily work.